PRODUCING LIMITED QUANTITIES OF QUALITY APPAREL
BASED ON ORIGINAL ART
CYCLE SURF SNOW
As the age old folk tale goes, Lynne headed to Whistler to ski when she was 21 and never went Home.
Mother of two, in 2000 Lynne moved east to Canmore to be with her fianceé, Crazy Canuck Olympic Downhill skier Dave Irwin. In the meantime, Lynne continued to do what she loved and paint and sell her artwork in Western Canada.Lynne and Dave started the Dave Irwin Foundation after Dave suffered a severe brain injury at an Extreme Skier cross event in 2001. Together they raised tens of thousands of dollars which were disbursed across Canada for education, awareness, prevention and seed grant programs and research on brain injury.
During this time, Lynne became an Ironman as well as racing through the Gobi and the Sahara Deserts in 7 day self supported footraces to raise money and awareness for brain injury. Selected as Artist in Residence at various locations, hosting gallery shows, and painting at TEDx have been great opportunities.
ALCHEMY OF RIDE was born in 2016 when Lynne was looking for a colourful mountain bike jersey
After losing (and eventually finding) her adult child to the streets due to mental health issues, Lynne created Mental-Aid to raise awareness and donates a portion of profits to support mental health programs.
ALCHEMY is the ancient chemistry of turning base metal into gold. THE RIDE is a metaphor Life. Turn your RIDE into GOLD